Chapter One: Introduction
1.1 Background of the Study
Cultural diversity is a hallmark of human civilization, contributing to the richness of heritage and social cohesion. In Argungu LGA, Kebbi State, known for its historical Argungu Fishing Festival, cultural traditions and ethnic identities play a significant role in the community's identity. Regional magazines, as part of the local media, are instrumental in documenting, celebrating, and promoting the area's cultural diversity. They serve as platforms for storytelling, sharing traditions, and preserving intangible heritage. By highlighting the customs, values, and arts of different groups, these magazines foster mutual understanding and respect, essential for peaceful coexistence (Usman & Dogo, 2024).
1.2 Statement of the Problem
Despite the potential of regional magazines to promote cultural diversity, their impact in Argungu LGA is often limited by inadequate resources, low readership, and a focus on urban-centric narratives. The insufficient representation of minority cultures further exacerbates the issue, leading to the gradual erosion of cultural practices. This study seeks to evaluate the effectiveness of regional magazines in promoting cultural diversity and to identify strategies for enhancing their role in preserving the region's heritage.
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of the Study
This study provides insights into the role of regional magazines as cultural custodians in Argungu LGA. The findings will benefit media practitioners, cultural advocates, and policymakers in leveraging magazines to preserve and celebrate cultural diversity.
1.7 Scope and Limitations of the Study
The study focuses on regional magazines in Argungu LGA and their role in promoting the cultural diversity of the area. It excludes other forms of media and regions.
1.8 Operational Definition of Terms
Promotion: Activities aimed at increasing awareness and appreciation of cultural elements.
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